“Imagine Powerball as a Global Entertainment Brand...” Matt Strawn, Iowa Lottery

Powerball is one of the most recognizable lottery brands in the world, but its future may be much bigger than jackpots alone. In this episode of The Roles of Luck, Byron La Fleur and Robert Tirloni are joined by Matt Strawn, CEO of the Iowa Lottery, to discuss Powerball’s evolution into a global entertainment brand.