22: The Power of Referral Marketing
Notes
🤝 In this insightful episode of The Criminal Mastermind, Joshua Baron shares his expertise on leveraging peak moments and referrals to grow your legal practice. Tune in as we delve into strategies to enhance client relationships and drive sustainable business growth.
- Joshua Baron highlights the significance of peak and end moments in client interaction, and their influence on referrals and client satisfaction.
- Discussion on the pivotal shift from Adwords to a referral-centric marketing strategy and the impact on revenue and business relationships.
- The importance of personalized gestures, such as handwritten thank you notes, to maintain and strengthen referral sources.
- Insights into the "two x two matrix" for evaluating the cost and defensibility of various advertising methods in the legal industry.
- Jay Ruane and Bill Umansky explore practical steps to implement referral-building strategies within their practices