Episode 4-417 - Creating Relevant Marketing

All marketing begins as an experiment in communication. Subtle changes to your messaging don’t always create immediately noticeable results. And it can be difficult to measure the impact of a different messaging strategy because of the lag between when you make relevance-related improvements and reap the benefits. Still, fine-tuning your relevance is key to long-term marketing and sales success and this episode talks about how to do just that.