Episode 3-124 - Content Marketing - Long-term relationship or one-night stand

Like all things worth doing, it takes a lot of work to build your audience and platform. And it won’t happen quickly. Especially if you are just throwing random content into every marketing channel hoping something sticks. Hope is not a strategy. Focus your content marketing on 4 objectives: attracting readers, building your authority, developing affinity and inspiring action. It's a long-term relationship, not a one-night stand!