Episode 3-114 - How Building a Brand Affects Your Income

You might think branding is something only big businesses need to worry about, but I’d like to challenge that by suggesting the smaller you are, the more critical building a solid brand is to your business success. Brand is a powerful way of communicating your message and rising above the noise so you have a greater chance of being heard--but only when it is done intentionally and to a high standard of excellence.